Creating sustainable practice in a museum context: Adopting...

Australasian Marketing Journal (AMJ) 2009 Vol. 17; Iss. 4

Creating sustainable practice in a museum context: Adopting service-centricity in non-profit museums

Celeste Alcaraz, Margee Hume, Gillian Sullivan Mort
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Volume:
17
Year:
2009
Language:
english
Pages:
226
DOI:
10.1016/j.ausmj.2009.06.003
File:
PDF, 166 KB
english, 2009
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