Analysis of management narrative to understand social...

Analysis of management narrative to understand social marketing strategy: The case of ‘Branding Logan City’

David Russell, Gillian Sullivan Mort, Margee Hume
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Volume:
17
Year:
2009
Language:
english
Pages:
238
DOI:
10.1016/j.ausmj.2009.06.007
File:
PDF, 623 KB
english, 2009
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