Market share is correlated with word-of-mouth volume

Australasian Marketing Journal (AMJ) 2010 Vol. 18; Iss. 3

Market share is correlated with word-of-mouth volume

Mark D. Uncles, Robert East, Wendy Lomax
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Volume:
18
Year:
2010
Language:
english
Pages:
151
DOI:
10.1016/j.ausmj.2010.03.001
File:
PDF, 170 KB
english, 2010
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