A behavioral-economic analysis of the essential value of...

Behavioural Processes 2011 Vol. 87; Iss. 1

A behavioral-economic analysis of the essential value of brands

Jorge M. Oliveira-Castro, Gordon R. Foxall, Ji Yan, Victoria K. Wells
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Volume:
87
Year:
2011
Language:
english
Pages:
115
DOI:
10.1016/j.beproc.2011.01.007
File:
PDF, 648 KB
english, 2011
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