The in-school marketing controversy: reaching the teenage...

Business Horizons 2004 Vol. 47; Iss. 1

The in-school marketing controversy: reaching the teenage segment

Kathryn T Cort, Judith H Pairan, John K Ryans Jr.
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Volume:
47
Year:
2004
Language:
english
Pages:
86
DOI:
10.1016/j.bushor.2003.11.012
File:
PDF, 99 KB
english, 2004
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