How should a company respond to a product harm crisis? The...

How should a company respond to a product harm crisis? The role of corporate reputation and consumer-based cues

Daniel Laufer, W. Timothy Coombs
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
49
Year:
2006
Language:
english
Pages:
386
DOI:
10.1016/j.bushor.2006.01.002
File:
PDF, 111 KB
english, 2006
Conversion to is in progress
Conversion to is failed