If you can’t beat them, let them join: The development of...

If you can’t beat them, let them join: The development of strategies to foster consumers’ co-creative practices

Krittinee Nuttavuthisit
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Volume:
53
Year:
2010
Language:
english
Pages:
325
DOI:
10.1016/j.bushor.2010.01.005
File:
PDF, 191 KB
english, 2010
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