Marketing meets Web 2.0, social media, and creative...

Business Horizons 2012 Vol. 55; Iss. 3

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro
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Volume:
55
Year:
2012
Language:
english
Pages:
272
DOI:
10.1016/j.bushor.2012.01.007
File:
PDF, 623 KB
english, 2012
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