The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness
Simone Mueller, Gergely SzolnokiVolume:
21
Year:
2010
Language:
english
DOI:
10.1016/j.foodqual.2010.07.011
File:
PDF, 387 KB
english, 2010