Improving profitability with customer-centric strategies:...

Strategic Change 2011 Vol. 20; Iss. 7-8

Improving profitability with customer-centric strategies: the case of a mobile content provider

Massimiliano Bonacchi, Paolo Perego
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Volume:
20
Year:
2011
Language:
english
Pages:
15
DOI:
10.1002/jsc.899
File:
PDF, 273 KB
english, 2011
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