Can China overcome the difficulties of establishing...

Strategic Change 2011 Vol. 20; Iss. 7-8

Can China overcome the difficulties of establishing successful global brands?

David Floyd, Barry Ardley, John McManus
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Volume:
20
Year:
2011
Language:
english
Pages:
8
DOI:
10.1002/jsc.902
File:
PDF, 92 KB
english, 2011
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