Menu price presentation influences on consumer purchase...

International Journal of Hospitality Management 2009 Vol. 28; Iss. 1

Menu price presentation influences on consumer purchase behavior in restaurants

Sybil S. Yang, Sheryl E. Kimes, Mauro M. Sessarego
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Volume:
28
Year:
2009
Language:
english
DOI:
10.1016/j.ijhm.2008.06.012
File:
PDF, 123 KB
english, 2009
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