The effects of customers’ perceptions of brand personality...

International Journal of Hospitality Management 2011 Vol. 30; Iss. 2

The effects of customers’ perceptions of brand personality in casual theme restaurants

Dohee Kim, Vincent P. Magnini, Manisha Singal
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Volume:
30
Year:
2011
Language:
english
DOI:
10.1016/j.ijhm.2010.09.008
File:
PDF, 275 KB
english, 2011
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