Building strong brands in Asia: selecting the visual...

International Journal of Research in Marketing 2003 Vol. 20; Iss. 4

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W Henderson, Joseph A Cote, Siew Meng Leong, Bernd Schmitt
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
20
Year:
2003
Language:
english
DOI:
10.1016/j.ijresmar.2003.03.001
File:
PDF, 190 KB
english, 2003
Conversion to is in progress
Conversion to is failed