The influence of business strategy on new product activity:...

International Journal of Research in Marketing 2003 Vol. 20; Iss. 4

The influence of business strategy on new product activity: The role of market orientation

Ruud T Frambach, Jaideep Prabhu, Theo M.M Verhallen
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Volume:
20
Year:
2003
Language:
english
DOI:
10.1016/j.ijresmar.2003.03.003
File:
PDF, 370 KB
english, 2003
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