The C-OAR-SE procedure for scale development in marketing:...

International Journal of Research in Marketing 2005 Vol. 22; Iss. 1

The C-OAR-SE procedure for scale development in marketing: a comment

Adamantios Diamantopoulos
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Volume:
22
Year:
2005
Language:
english
DOI:
10.1016/j.ijresmar.2003.08.002
File:
PDF, 132 KB
english, 2005
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