Country-of-origin effects in consumer processing of...

International Journal of Research in Marketing 2005 Vol. 22; Iss. 2

Country-of-origin effects in consumer processing of advertising claims

Peeter W.J. Verlegh, Jan-Benedict E.M. Steenkamp, Matthew T.G. Meulenberg
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Volume:
22
Year:
2005
Language:
english
DOI:
10.1016/j.ijresmar.2004.05.003
File:
PDF, 143 KB
english, 2005
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