Assessing potential threats to incumbent brands: New...

Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Hosun Rhim, Lee G. Cooper
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Volume:
22
Year:
2005
Language:
english
DOI:
10.1016/j.ijresmar.2004.06.005
File:
PDF, 296 KB
english, 2005
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