The role of seeding in multi-market entry

International Journal of Research in Marketing 2005 Vol. 22; Iss. 4

The role of seeding in multi-market entry

Barak Libai, Eitan Muller, Renana Peres
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Volume:
22
Year:
2005
Language:
english
DOI:
10.1016/j.ijresmar.2005.09.004
File:
PDF, 568 KB
english, 2005
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