Do loyalty programs really enhance behavioral loyalty? An...

International Journal of Research in Marketing 2007 Vol. 24; Iss. 1

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt, Ale Smidts
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Volume:
24
Year:
2007
Language:
english
DOI:
10.1016/j.ijresmar.2006.10.005
File:
PDF, 408 KB
english, 2007
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