Whatever people say I am, that's what I am: Social labeling...

International Journal of Research in Marketing 2007 Vol. 24; Iss. 4

Whatever people say I am, that's what I am: Social labeling as a social marketing tool

Gert Cornelissen, Siegfried Dewitte, Luk Warlop, Vincent Yzerbyt
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Volume:
24
Year:
2007
Language:
english
DOI:
10.1016/j.ijresmar.2007.05.001
File:
PDF, 253 KB
english, 2007
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