The effect of the marketing–R&D interface on new...

The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope

Mark A.A.M. Leenders, Berend Wierenga
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Year:
2008
Language:
english
DOI:
10.1016/j.ijresmar.2007.09.006
File:
PDF, 468 KB
english, 2008
Conversion to is in progress
Conversion to is failed