Risk perception and risk avoidance: The role of cultural...

International Journal of Research in Marketing 2008 Vol. 25; Iss. 4

Risk perception and risk avoidance: The role of cultural identity and personal relevance

Sergio W. Carvalho, Lauren G. Block, Subramanian Sivaramakrishnan, Rajesh V. Manchanda, Chrissy Mitakakis
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Volume:
25
Year:
2008
Language:
english
DOI:
10.1016/j.ijresmar.2008.06.005
File:
PDF, 373 KB
english, 2008
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