Is 1/10 > 10/100? The effect of denominator salience on...

Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk

Priya Raghubir
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Volume:
25
Year:
2008
Language:
english
DOI:
10.1016/j.ijresmar.2008.07.006
File:
PDF, 444 KB
english, 2008
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