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The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
Mahesh Gopinath, Prashanth U. NyerVolume:
26
Year:
2009
Language:
english
DOI:
10.1016/j.ijresmar.2008.08.003
File:
PDF, 392 KB
english, 2009