The moderating role of reward systems in the relationship...

International Journal of Research in Marketing 2009 Vol. 26; Iss. 2

The moderating role of reward systems in the relationship between market orientation and new product performance in China

Yinghong (Susan) Wei, Kwaku Atuahene-Gima
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Volume:
26
Year:
2009
Language:
english
DOI:
10.1016/j.ijresmar.2008.11.001
File:
PDF, 409 KB
english, 2009
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