Toward an understanding of industry commoditization: Its...

Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition

Martin Reimann, Oliver Schilke, Jacquelyn S. Thomas
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Volume:
27
Year:
2010
Language:
english
DOI:
10.1016/j.ijresmar.2009.10.001
File:
PDF, 347 KB
english, 2010
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