In stories we trust: How narrative apologies provide cover...

International Journal of Research in Marketing 2010 Vol. 27; Iss. 2

In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts

Tom van Laer, Ko de Ruyter
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Volume:
27
Year:
2010
Language:
english
DOI:
10.1016/j.ijresmar.2009.12.010
File:
PDF, 337 KB
english, 2010
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