Estimating aggregate consumer preferences from online...

International Journal of Research in Marketing 2010 Vol. 27; Iss. 4

Estimating aggregate consumer preferences from online product reviews

Reinhold Decker, Michael Trusov
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Volume:
27
Year:
2010
Language:
english
DOI:
10.1016/j.ijresmar.2010.09.001
File:
PDF, 700 KB
english, 2010
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