The different roles of product originality and usefulness...

International Journal of Research in Marketing 2011 Vol. 28; Iss. 2

The different roles of product originality and usefulness in generating word-of-mouth

Sarit Moldovan, Jacob Goldenberg, Amitava Chattopadhyay
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Volume:
28
Year:
2011
Language:
english
DOI:
10.1016/j.ijresmar.2010.11.003
File:
PDF, 417 KB
english, 2011
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