Will the frog change into a prince? Predicting future...

International Journal of Research in Marketing 2011 Vol. 28; Iss. 4

Will the frog change into a prince? Predicting future customer profitability

Roland T. Rust, V. Kumar, Rajkumar Venkatesan
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Volume:
28
Year:
2011
Language:
english
DOI:
10.1016/j.ijresmar.2011.05.003
File:
PDF, 537 KB
english, 2011
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