![](/img/cover-not-exists.png)
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market
Anita Elberse, Bharat AnandVolume:
19
Year:
2007
Language:
english
DOI:
10.1016/j.infoecopol.2007.06.003
File:
PDF, 320 KB
english, 2007