An initial investigation of the effect of advertisement and...

An initial investigation of the effect of advertisement and word-of-month on first-time visitors to Hong Kong

Her-Sen Doong, Hui-Chih Wang, Rob Law
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Volume:
14
Year:
2008
Language:
english
DOI:
10.1016/j.jairtraman.2008.02.005
File:
PDF, 109 KB
english, 2008
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