A field study comparing online and offline data collection...

Journal of Business Research 2005 Vol. 58; Iss. 5

A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis

Raj Sethuraman, Roger A. Kerin, William L. Cron
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Volume:
58
Year:
2005
Language:
english
DOI:
10.1016/j.jbusres.2003.09.009
File:
PDF, 846 KB
english, 2005
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