What do we mean by “marketing” resources and competencies?...

Journal of Business Research 2006 Vol. 59; Iss. 1

What do we mean by “marketing” resources and competencies? A comment on Hooley, Greenley, Cadogan, and Fahey (JBR 2005)

Michael Gibbert, Francesca Golfetto, Fabrizio Zerbini
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Volume:
59
Year:
2006
Language:
english
DOI:
10.1016/j.jbusres.2005.03.001
File:
PDF, 88 KB
english, 2006
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