What is a marketing resource? A response to Gibbert,...

Journal of Business Research 2006 Vol. 59; Iss. 1

What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy, Graham Hooley, Gordon Greenley, John Cadogan
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Volume:
59
Year:
2006
Language:
english
DOI:
10.1016/j.jbusres.2005.03.002
File:
PDF, 82 KB
english, 2006
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