Marketing communications and consumer behavior:...

Journal of Business Research 2006 Vol. 59; Iss. 6

Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar

Curtis P. Haugtvedt, Dwight R. Merunka, Luk Warlop
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Volume:
59
Year:
2006
Language:
english
DOI:
10.1016/j.jbusres.2006.01.010
File:
PDF, 61 KB
english, 2006
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