Direct and indirect effects of self-image congruence on...

Journal of Business Research 2006 Vol. 59; Iss. 9

Direct and indirect effects of self-image congruence on brand loyalty

Frank Kressmann, M. Joseph Sirgy, Andreas Herrmann, Frank Huber, Stephanie Huber, Dong-Jin Lee
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Volume:
59
Year:
2006
Language:
english
DOI:
10.1016/j.jbusres.2006.06.001
File:
PDF, 247 KB
english, 2006
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