A model of buyer regret: Selected prepurchase and...

A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel

Susan M. Keaveney, Frank Huber, Andreas Herrmann
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Volume:
60
Year:
2007
Language:
english
DOI:
10.1016/j.jbusres.2006.07.005
File:
PDF, 343 KB
english, 2007
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