Social interaction and low involvement products

Journal of Business Research 2007 Vol. 60; Iss. 8

Social interaction and low involvement products

Johanna Kuenzel, Pieter Musters
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Volume:
60
Year:
2007
Language:
english
DOI:
10.1016/j.jbusres.2007.02.008
File:
PDF, 265 KB
english, 2007
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