The validity of attribute-importance measurement: A review

Journal of Business Research 2007 Vol. 60; Iss. 11

The validity of attribute-importance measurement: A review

Koert Van Ittersum, Joost M.E. Pennings, Brian Wansink, Hans C.M. van Trijp
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Volume:
60
Year:
2007
Language:
english
DOI:
10.1016/j.jbusres.2007.04.001
File:
PDF, 392 KB
english, 2007
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