Self-brand connections: The role of attitude strength and...

Journal of Business Research 2008 Vol. 61; Iss. 7

Self-brand connections: The role of attitude strength and autobiographical memory primes

David J. Moore, Pamela Miles Homer
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Volume:
61
Year:
2008
Language:
english
DOI:
10.1016/j.jbusres.2007.09.002
File:
PDF, 196 KB
english, 2008
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