When consumers love their brands: Exploring the concept and...

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka, Pierre Valette-Florence
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Volume:
61
Year:
2008
Language:
english
DOI:
10.1016/j.jbusres.2007.09.014
File:
PDF, 1.57 MB
english, 2008
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