Cross-cultural advertising communication: Visual imagery,...

Journal of Business Research 2009 Vol. 62; Iss. 10

Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

Andrey Mikhailitchenko, Rajshekhar (Raj) G. Javalgi, Galina Mikhailitchenko, Michel Laroche
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2007.11.019
File:
PDF, 349 KB
english, 2009
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