Market-resistance and Valentine's Day events

Journal of Business Research 2009 Vol. 62; Iss. 2

Market-resistance and Valentine's Day events

Angeline G. Close, George M. Zinkhan
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.01.027
File:
PDF, 210 KB
english, 2009
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