Identity salience and shifts in product preferences of...

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

Veena Chattaraman, Nancy A. Rudd, Sharron J. Lennon
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.04.002
File:
PDF, 210 KB
english, 2009
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