Introduction: Special issue on advances in brand management

Journal of Business Research 2009 Vol. 62; Iss. 3

Introduction: Special issue on advances in brand management

Leslie de Chernatony, Cleopatra Veloutsou, George Christodoulides, Susan Cottam
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.05.007
File:
PDF, 90 KB
english, 2009
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