What induces online loyalty? Online versus offline brand...

What induces online loyalty? Online versus offline brand images

Wi-Suk Kwon, Sharron J. Lennon
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.06.015
File:
PDF, 362 KB
english, 2009
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