Universal differences in advertising avoidance behavior: A...

Universal differences in advertising avoidance behavior: A cross-cultural study

José I. Rojas-Méndez, Gary Davies, Canan Madran
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Volume:
62
Year:
2009
Language:
english
DOI:
10.1016/j.jbusres.2008.08.008
File:
PDF, 306 KB
english, 2009
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