Understanding consumer-to-consumer interactions in virtual...

Journal of Business Research 2010 Vol. 63; Iss. 9-10

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Kimmy Wa Chan, Stella Yiyan Li
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Volume:
63
Year:
2010
Language:
english
DOI:
10.1016/j.jbusres.2008.08.009
File:
PDF, 241 KB
english, 2010
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